Pehea ke Fakaopoopo ai hoʻo faleʻai (Restaurant) pe pisinisi ki Google Maps mo Google Business Profile

ʻI he taimi ʻoku sivi ai ha taha ʻo pe “restaurants near me,” “hotels in Barcelona,” pe “best pizza in Lisbon,” ʻoku fakahā ʻe Google ha map ʻoku fakaʻali ʻaki ʻa e tolu pisinisi ʻi ʻolunga taha ʻo e ngaahi ola. Ko e taha ʻo e ngaahi pisinisi ʻe tolu ni te ne liliu ʻa e fefonongaʻaki ʻa e kau ʻalu ʻi he vaʻa (foot traffic) mo e bookings ʻi he pō pē — pea ʻoku taʻu fua kotoa pē ʻa e o mai. ʻOku fakamatala ʻa e tokoni ni ki hono claim ʻo hoʻo feituʻu ʻi he Google Maps ʻaki ha Google Business Profile, mei he kamataʻanga ʻo e setup ʻo aʻu ki he ngaahi trick ʻo e optimization ʻoku ne siʻiʻiʻi koe ki ʻolunga ʻi he ranking.

46%

o e saili fakakātoa a Google keheʻaki e loto ki ha feituʻu

76%

o e ngaahi saili “latou-nei” (near me) e tupu ai ha asiasi he ʻaho tatau pē

42%

e fiha ange e kole ke maʻu ai tuʻunga (directions) ki he lisi koloa ʻa ia oku ʻi ai e ngaahi kiʻi

Google Places, Google My Business, Google Business Profile — Ko e Hā ʻa e ʻIlo?

Ko e ngaahi hingoa tolu kotoa pē ʻoku fakahaaʻi ki he oloa tatau. “Google Places” ko e hingoa motuʻa ia. ʻI he 2014 naʻe hoko ia ko e “Google My Business,” pea ʻi he ngataʻanga ʻo e 2021 naʻe toe faʻu hingoa (rebranded) ʻo hoko ki he “Google Business Profile.” Naʻe ngata ʻa e app makehe — ka ʻoku ke lolotonga puleʻi hoʻo lisi ʻoku totonu pē mei Google Search pe Google Maps ʻi he taimi ʻoku saini atu ai ʻo hangē ko e pule ʻo e pisinisi. ʻI he taimi kotoa pē ko ʻeni ʻi he kuohili ko ʻeni ʻe tokangaʻi ai kitautolu e “Google Business Profile” (ko e hingoa fakaonopooni), ka ko e ngaahi sitepu ʻoku ngāue ia ki he tokotaha kotoa pē ʻoku kumi ki he ngaahi fakahinohino “Google Places” pe “Google My Business.”

Ko te Mafua’aga e Taua ai le Lisiina o Lau Pisinisi i Google

O le Google Business Profile o le aseta tau maketi e sili ona tāua e tasi e mafai e se pisinisi i le lotoifale ona maua — ma e leai se totogi atoa.

  • Fa'asalalauga i le tulaga maualuga mo su'esu'ega "latou te i ai iinei": O su'esu'ega e pei o le "restaurants near me" po'o le "hotels in [city]" e fa'aoso ai le Google local map pack. Aunoa ma se profile, e le mafai ona e vaaia e tagata fa'atau o lo'o saili malosi mo oe i le taimi nei.
  • Fa'atuatuaga vave ma le talitonuina: O se profile atoa e iai iloiloga, ata, ma fa'amatalaga sa'o e fa'ailoa mai ai ua uma ona fa'atūina lau pisinisi. O lisi e leai se profile po'o ni fa'amatalaga e to'aitiiti e leiloa ai le talitonuina a'o le'i asiasi atu tagata fa'atau.
  • Traffik e leai se totogi e liua ai: 76% o tagata e su'e se mea i le lotoifale i la latou telefoni e asiasi i se pisinisi e feso'ota'i i totonu o le aso e tasi. O i latou ia e su'e i le pito i lalo o le funnel, ua sauni e fa'atau — ae le o le na'o le fa'amata'ituina.
  • Gaoioiga tu'usa'o mai su'esu'ega: E mafai e tagata fa'atau ona vala'au, maua fa'atonuga, va'ai i lau lisi o mea'ai, po'o fa'atulaga se laulau e aunoa ma le asiasi lava i lau upega tafa'ilagi. O nei mea ta'itasi o se ala e mafai ai ona liua e te ono leiloa atu i se isi itu.
  • Fa'avae mo local SEO: O lau profile o le to'oto'o lea mo isi mea uma — fa'amatalaga i isi lisi, tulaga i Google Maps, fa'amaumauga o le knowledge panel, ma e o'o lava i le fa'atinoga o su'esu'ega a lau upega tafa'ilagi i le lotoifale.

Aʻoʻi Kōsa — Ko e A e Tatau ke Maʻu

Sioʻi ki he ngaahi fakaʻilonga ko eni ke ke lava ai ʻo faʻamaʻoniʻoni ʻa e lisi ʻi he taimi ʻe taha pea ʻikai toe toe fakafoki atu.

  • Ko ho hingoa ʻo e pisinisi tonu: ʻAʻahi ki he hingoa ʻi hoʻo ngaahi faʻahinga saini mo e rehita faka-lao — ʻikai ha ngaahi kupu fakaʻaonga makehe, ʻikai ha hingoa ʻo e kolo, ʻikai ha ngaahi slogan. “Bella Notte Pizzeria” kuo pau; “Bella Notte Pizzeria — Best Italian Restaurant in Brooklyn” te ne fakatapui ai hoʻo lisi.
  • Ko e tuʻunga tohi tuʻumaʻu mafai (street address): ʻOku fiemaʻu ʻe Google ha tuʻunga 'api (physical location) ʻoku ō ki ai ʻa e kau koloa pe ko ha potu ʻoku ke fakafeʻiloaki ai. ʻE lava ke lisi ʻo e ngaahi paki fuʻu kai (food trucks) mo e kau ngaue fakamaʻu ʻi ʻapi ʻo fakahoko ko ha pisinisi ʻo e service-area ke ʻoua ʻe fakaʻaongaʻi ha tuʻunga tuʻumaʻu.
  • Ko ha fika telefoni e ngāue lelei: Fai ha fika telefoni fakaloto fonua ʻi he taimi ko ia ʻe lava. ʻOku tali ʻa e ngaahi fika ʻe totongi ʻikai (toll-free), ka ʻoku ʻikai lelei ʻa e ngaahi fika fakaloto fonua? Pea ʻoku lelei ange ia ʻi he ngaahi ola ʻo e saili fakaloto ʻi Google.
  • Ko e taimi ngāue ʻa ho pisinisi: Fakaongoʻi ʻa e taimi ngāue masani, pea mo e taimi ngāue makehe ʻo e ngaahi ʻaho kātoanga. Ko e taimi ngāue heʻikai totonu ko e taha ia ʻo e ngaahi faitoʻo fakavalivali lahi taha ʻi he ngaahi fakamaama ʻi Google — taʻeʻuluʻulu ke tonu.
  • Ko e URL ʻo e uepisaiti: Fili ke hono hono e ʻapi ulu (homepage), pe kapau ʻikai ke ke maʻu ia, ki hoʻo lisi faknumi (digital menu). Ko e URL fakapulipuli pē ʻoku lava ke faitatau pea ʻoku ne fakakau atu ki he faʻifaʻitaki lelei (credibility).
  • Fakatātā lelei 5–10: Loto ʻapi (storefront), ʻoto totonu, ngaahi foʻi ipu mahuʻinga (mālohi taha) (ki he ngaahi faleʻaʻai), pe ngaahi potu mo e ngaahi meʻa tokoni (ki he ngaahi faletalimalie). Ko e ngaahi lisi ʻoku i ai ha ngaahi fakatātā ʻoku maʻu ai ʻa e 42% lahi ange ʻo e ngaahi kole ke tokoni (direction requests).
  • Ko e kategory ʻo ho pisinisi: Hiki ki he kategory ʻoku mahino taha mo fetuʻutaki — “Pizza restaurant” kae ʻikai ko e “Restaurant” pe. ʻE lava ke ke faʻa tokoni mai ʻa e ngaahi kategory fakaikiiki (secondary categories) peʻa ne verify.

Pehea ke Fakaopoopo ai hoʻo Pisinisi ki Google Maps — Sitepu ʻi Sitepu

Ko e founga kotoa pē ʻoku vie 15–30 miniti ki he setup kamata. Ko e fakamoʻoni (ko e sitepu ʻoku fakamoʻoni ai ʻoku ke maʻu totonu e pisinisi) te ne lava ke hoko taimi vave pe ʻo aʻu ki he uike ʻe ua (2) ʻo fakatatau ki he founga.

  1. Alu ki business.google.com

    Saini atu ki he akaunti Google ʻoku ke loto ke fakaʻaongaʻi ke puleʻi ai e lisi. Fakaʻaongaʻi e imeli pisinisi ʻoku uesia taimi (long-term business email) — ʻikai ko ha akaunti fakafoʻituitui e lava ke toe tape ki muli.

  2. Hū atu e hingoa ʻo hoʻo pisinisi

    Tānaki e hingoa ʻo hoʻo pisinisi ʻo fakatatau tonu ki he founga ʻoku fakaatu ai ia ʻi hoʻo fale. Kapau ʻoku ʻikai ke toe fakakaukauʻi ha lisi tatau ʻoku ʻi ai, te ne fakaha mai ʻe Google ia — totongi ia (claim) kae ʻoua naʻa fakatupu ha tatau (duplicate).

  3. Filifili e kalasi (category) pisinisi māʻolunga tahá

    Filifili e taha pē ʻa e category ʻoku siʻi fakamaauʻi tahá. Te ke lava ʻo tānaki atu ki he nika toko hiva (nine) ha ngaahi category lahi ange ʻi he hili ʻa e fakamoʻoni (verification). Ko e category māʻolunga taha ʻoku lahi ange hono aʻafi ki he ngaahi saili ʻoku ke faʻa faʻa hā ai.

  4. Fakaopoopo hoʻo feituʻu (pe service area)

    Ki he ngaahi faleʻapi (storefronts), hū atu ʻa e tuʻasila kotoa ʻo e ongoongo fakakātoa. Tō e pine ʻi he mape ki he feituʻu totonu tonu — ʻoku mahuʻinga ʻa e tonu ke lelei ki he navigasi. Ki he pisinisi telefoni pe pisinisi ʻoku ʻikai tuʻuta (mobile) pe ʻapi (home-based), filifili “service-area business” pea fakangofua hoʻo radius ʻo e fakaha (delivery) pe ngāue.

  5. Fakaopoopo hoʻo ngaahi fakamatala fakafesitoka (contact information)

    Hū atu e fika telefoni ʻoku lava ke kau asi mai ai e kau tokoni kiate koe mo e URL ʻo hoʻo website. Ko e taha pe mafai ia (optional) — ka ko e lisi ʻoku ʻi ai ʻa e phone mo e website ʻoku lelei ange ʻa hono safiʻi (rank) ʻi he ʻikai ai.

  6. Filifili ʻa e founga fakamoʻoni

    ʻOku foaki mai ʻe Google ha ngaahi founga ke fakapapauʻi e tauʻatāina ʻa e ongoa: postcard, phone, email, video recording, pe live video call. ʻOku tau ufiufi ʻa e founga kotoa pē ʻi he fakaikiiki ʻi lalo.

  7. Fakakakato hoʻo palani (profile) ʻo aʻu ai pē koeʻuhí ke tataki

    Moʻi ʻe tokua pē ke ʻosi ʻa e fakamoʻoni, fakakakato ʻa e ngaahi houa (hours), ngaahi kiʻi, ngāue (services), attributes, mo e fakamatala ʻo hoʻo pisinisi. Ko e koloa lahi ange hono fakakakato ʻo hoʻo profile, ʻoku vave ange ia hono ʻalu ki ʻolunga (rank) ʻi he taimi kuo to e ʻave ia ki tuʻa.

Fakamoʻoni Hoʻo Pisinisi — Fakamatalaʻi e Founga Kotoa

Ko e fakamoʻoni ʻoku fakahaaʻi ai ʻoku fakangofua koe ke puleʻi e lisi. ʻOku foaki mai ʻe Google ha ngaahi founga lahi, pea ko hoʻo agavaʻa ʻoku fakatau ki he ituaiga pisinisi, feituʻu, mo e talanoa (history) ʻo hoʻo pisinisi. ʻE lava ke ʻikai ke ke filifili lahi — ʻOku fakapapauʻi ʻe Google e founga ʻoku maʻu ki ai koe ʻi hono fakatatau ki he fakatuʻutāmaki (risk assessment).

Founga ʻOku ngāue fēfē ia Hano kau ai ʻa e taimi
Telefoni pe feʻauʻaki (text) ʻOku telefoni pe text ʻe Google ha kīʻi fakamoʻoni (verification code) ki he fika telefoni pisinisi ʻoku ke fokotuʻu mai. Vave (Instant)
Email ʻOku ʻave atu ha hono ui (verification link) ki hoʻo email pisinisi (ʻoku totonu ke fetaui mo hoʻo domain). Vave (Instant)
Postcard (mail) ʻOku meli atu ʻe Google ha postcard mo ha kīʻi ki hoʻo tuʻasila pisinisi. Tuku ʻa e kīʻi ʻi ho dashboard ke fakapapauʻi. ʻaho 5–14
Fakareko vitiō (Video recording) ʻOku ke tuku atu ha vitiō siʻi ʻoku faʻa fakahā ai e faʻailoga (signage) ʻo hoʻo pisinisi, ngaahi landmark ʻo e feituʻu, pea mo e fakamoʻoni ʻoku ke pule (owner). ʻaho ngāue 3–5
Live video call ʻOku ke kau atu ki he video call mo ha tagata fakalelei (reviewer) ʻi he Google, pea ʻoku ke fakahā ʻa e fakamoʻoni tatau ko ia ʻi he taimi tonu. Fokotuʻu ʻi loto ʻi he ʻaho 5
Fakamoʻoni vave (Instant) ʻOku ʻataʻatā pē peʻa kuo ke fakamoʻoni (verify) hoʻo domain ʻi Google Search Console ʻaki e akaunti tatau. Vave (Instant)

Kapau ʻoku foaki mai e ngaahi founga lahi, fili ʻa e taha vave taha ʻoku avanoa. Ko e fakamoʻoni postcard ʻoku mahino pea ʻoku falalaʻanga, ka ʻoku tuai — pea ko ha to e fetuʻutaki tuʻasila (address change) te ne toe kamataʻi e founga.

Fautuaga mo le Fa'alelei ina ia Maualuga i Su'esu'ega Fa'apitonu'u

O le fa'aofiina o oe i lisi o le laasaga muamua. Ina ia e aliali mai i le "local 3-pack" — o pisinisi e tolu o lo'o fa'aali e Google i le fa'afanua mo so'o se su'esu'ega fa'apitonu'u — e tatau ona e fa'alelei vaega uma o lau fa'amatalaga.

  • Fa'atumu vaega uma i le atoa: E tauia e Google fa'amatalaga atoatoa. Fa'aopoopo au itula, auaunaga, uiga (fa'a' nofo i fafo, Wi‑Fi fua, e talia reservation), auala e totogi ai, vaega e maua ai e tagata e iai mana'oga fa'apitoa, ma so'o se isi lava mea e avanoa i lau vaega. E seasea ona si'itia tulaga fa'amatalaga afa-ta'oto.
  • Tusia se fa'amatalaga o pisinisi e tele upu autu: E 750 mataitusi lau fa'amatalaga "from the business". Ia aofia masani fa'aupuga e su'e e tagata — "wood-fired pizza," "boutique hotel near the cathedral," "vegan-friendly café" — e aunoa ma le fa'atumuina o upu autu.
  • Lataa ata i taimi uma: Aua ne'i na'o le lafoina o ata e 10 i le amataga ma tu'ua ai. Fa'aopoopo 2–3 ata fou i masina ta'itasi — ipu fou, fa'amanuiaga o vaitau, mea na tutupu. E manatu Google o le gaioiga o se fa'ailoga o se pisinisi o lo'o galue malosi.
  • Fa'aaoga Google Posts: O Posts o ni fa'ailo laiti (mea na tutupu, ofo, oloa fou) e aliali i lau fa'amatalaga mo le 7 aso. O le fa'asalalauina pea e feso'ota'i ma tulaga sili atu i su'esu'ega fa'apitonu'u.
  • Fa'aopoopo oloa po'o auaunaga: Mo fale'aiga, o lona uiga o mea o le lisi. Mo faletalimalo, o ituaiga potu. Mo pisinisi o auaunaga, o lau lisi o ofo. O ulufale ta'itasi o se isi avanoa e fetaui ai Google ma su'esu'ega.
  • Fetu'una'i lau vaega i su'esu'ega e tele voluma: Filifili le vaega muamua sili ona manino, ona fa'aopoopo lea i le isi e o'o atu i le iva vaega lona lua e moni lava e fetaui. Atonu e avea se pizzeria ma muamua: "Pizza restaurant" ma lona lua: "Italian restaurant," "Delivery restaurant," "Takeout restaurant."

Ngaahi tokoni ki he ngaahi faletalimalie mo e ngaahi pisinisi tokoni talitali (hospitality)

ʻOku maʻu ʻe he ngaahi faletalimalie, ngaahi B&B, mo e ngaahi fakanofo ʻaki taimi siʻi ʻa e ʻenau tafaʻaki fakalelei (optimization playbook) ʻi he Google Business Profile.

  • Fakahā ʻa e ngaahi kategory ʻo e lodging (nofo ai) ʻoku tauʻataina: Fili “Hotel,” “Bed & breakfast,” “Hostel,” pe “Resort hotel” — ke ne tataki mai ʻa e ngaahi feature ʻoku felāveʻi mo e reservation pe check-in/check-out times mo e ngaahi meʻa tokoni (room amenities) ʻoku ʻikai ke fakahā ʻe he “Lodging” fakatomala.
  • Fai ʻo fakakakato ʻa e ngaahi meʻa tokoni (amenities): Wi-Fi, parking, breakfast, pet policy, pool, accessibility — ko e ngaahi amenity kotoa pē ʻoku ke lisiʻi ʻoku hoko ia ko ha filter ʻi he taimi ʻoku sivi ai ʻa e kau tamasi. Kapau ʻoku ʻikai ha amenity, te ne ʻikai tuʻu mai ai ha booking.
  • Fakaʻaliʻi ʻa e ngaahi fakatātā potu ʻoku lelei: ʻOku faʻatauʻi ʻe he kau malaga ʻa e faletalimalie ʻi he fakamatala fakafakatātā. Fakahā mai ʻa e potu kotoa pē, ʻenau lobby, feituʻu ʻo e breakfast, mo e kiʻi ʻi tuʻa. Tuku ke maʻu ʻa e 20+ fakatātā ʻo e laumālie.
  • Fakafekauʻaki ki ha tokotaha partner ʻo e booking: ʻE lava ke fakahā ʻe Google “Book on Google” pe ngaahi link reservation ʻa e partner ʻi hoʻo profil tuʻumaʻu. Ko e toe fakalahi ʻa e conversion ki he faletalimalie, pea ʻoku tatau mo e ʻaonga ʻo e effort ʻo e integration.
  • Tauhi ke update ʻa e taimi ngāue ʻo e kakau (seasonal hours): Kapau ʻoku liliu ʻa e taimi ngāue ʻo e reception/front desk ʻi he taimi taʻeʻai (off-season), pe ʻoku tapuni ʻi he ngaahi ʻaho makehe, update ia. Kapau ko ha kau koloa kuo ʻalu ki he taimi heʻikai totonu, te nau tuku mai ʻa e ngaahi review fakakovi.

Manatu Fa'aletonu Masani e Fa'amuta pe Fa'aitiitia ai Lisi

E fa'amalosia e Google ana ta'iala ma le malosi. 'Alo'ese mai nei mailei — o mafua'aga sili ia ona ta'atele e fa'amuta ai pisinisi pe fa'ase'e i lalo i fua fa'atatau.

  • Fa'aogaina o igoa o lau pisinisi i upu autu (keywords): O le fa'aopoopoina o "best," "cheapest," po'o igoa o 'a'ai i le igoa o lau pisinisi o se auala vave lea e o'o atu ai i le fa'amuta. Fa'aaoga na'o le igoa o lo'o i luga o lau fa'ailoga.
  • Faia o se tuatusi fa'afoliga po'o se tuatusi fa'ata'ita'i (virtual): E le fa'atagaina PO box, ofisa fa'ata'ita'i (virtual offices), ma lisi pusa meli. E fa'amaonia e Google tuatusi, ma o lisi e le tausisia tuatusi e aveesea.
  • Fausiaina o le tele o lisi mo le nofoaga e tasi: E na'o le tasi le lisi e fa'atagaina mo le nofoaga fa'aletino ta'itasi. O kopi e vaevae ai au iloiloga ma tulaga (rankings), ma o le a iu lava ina tu'ufa'atasia pe aveese e Google.
  • Igoa, tuatusi, telefoni (NAP) e le tutusa i luga o le upega tafa'ilagi: Afai e fai mai lau lisi a Google "Suite 4" ae fai mai Yelp ma Facebook "#4," e pagatia ai le local SEO. Fa'ata'atia tutusa lau NAP i luga o lisi ta'itasi (directory) uma.
  • Le amana'ia o iloiloga: Le tali atu i iloiloga — aemaise lava mea leaga — o se fa'ailoga o se pisinisi e le o galue. E aofia e Google le pasene o tali i tulaga (rankings).
  • Tuu itula e tuai: O itula sese i taimi o aso fa'aleto'aga po'o suiga o vaitau o se tasi lea o faitioga tele i iloiloga le lelei. Fa'afou i latou ma le fuafuaga.

Fa'afeso'ota'i Lau Lisi i Lau Google Business Profile

Mo fale'aiga, o le vaega "Menu" i le Google Business Profile o se tasi lea o vaega e sili ona fa'amaonia ai (e fa'aliliu ai i le fa'atau). O tagata fa'atau e su'e i luga o le telefoni e filifili po'o fea e 'ai tele lava i le fa'alagolago pe mafai ona latou va'aia lau lisi i le na'o le lua kiliki.

  • Fakatupu ʻa e kau koloa mei he sivi ki hoʻo menu: Ko e kau sivi ʻoku fiemaʻu ʻenau kai (hungry searchers) ʻoku nau manako ke sio ki hoʻo menu ʻi he taimi ʻoku nau teuteu ai ke nau fili. Ko hono link ki he digital menu — ʻikai ko ha PDF kuo tuai — ʻoku ne tokoni ke nau nofo ʻi ha ʻao vave pea fetuʻutaki lelei ki he telefoni feʻaveʻaki (mobile-friendly page) pea ʻoku lahi ange ai ʻa e avanoa ke nau ʻalu pe kauoha (order). Faitau la matou ta'iala atoatoa i le faia o se lisi fa'atekinolosi
  • Tau (pricing) mo e ipu ʻoku aktuali taimi kotoa: Ko e ngaahi faleʻaʻai ʻoku nau hono link ki ha PDF menu ʻoku masani ke nau fakahā ai ʻa e ngaahi tau tuai pea mo e ngaahi ipu kuo ʻikai toe fai (discontinued dishes). Ko e digital menu ʻoku ola-ola (live) ʻoku ne fakahā ʻa e ngaahi meʻa ʻoku fai ʻi he taimeni ni, taimi kotoa pē ko ha taha ʻoku kiliki mai mei Google.
  • Lisi fa'atasi tele gagana mo nofoaga tafafao maimoa: Afai o lau pisinisi o lo'o i se nofoaga e asiasi ai turisi, e mafai e le lisi fa'atekinolosi ona fa'aliliu otometi i le gagana a le tagata asiasi — se mea e le mafai ona faia e le vaega o lisi a Google lava ia.
  • Siaki po'o fea ipu e sili ona tele kiliki: O se fa'avae lisi fa'atekinolosi e tu'uina mai ai au fuainumera (analytics) — o fea ipu e sili ona tele le gauai, o fea e taofi ai e tagata asiasi a'o latou fa'asolo i lalo, ma le mea e latou te taofia ai. Fa'aaoga lenei mea e fa'aleleia ai lau lisi.

Auala e Maua ai ma Tali atu i Iloiloga

O iloiloga o se tasi lea o vaega e tolu tele e a'afia ai tulaga i su'esu'ega fa'apitonu'u. E tāua uma le aofa'i ma le lelei, ma e taua fo'i pe fa'apefea ona e tali atu.

  • Gaoioi sa'o atu i tagata fa'atau fiafia: O le togafiti sili ona lelei lava: fesili. Lolomi lau so'oga o iloiloga i resi, ta'ua i le fa'ai'uga o se taumafataga lelei, ma aofia ai i au imeli e mulimuli ai. O le to'atele o tagata fa'atau fiafia o le a tu'u mai se iloiloga pe a talosagaina.
  • Faasoa lau so'oga pu'upu'u mo iloiloga: I lau vaega pule (dashboard), e tu'uina atu e Google se so'oga pu'upu'u (g.page/r/...) e tatalaina sa'o ai le fomu o iloiloga. Fa'aaoga i luga o kata o laulau, i imeli, ma i ala o feso'ota'iga lautele — e aunoa ma se fa'alavelave.
  • Tali i iloiloga uma, pe lelei pe leaga: Fa'afetai i tagata na tu'uina manatu mo fa'amatalaga lelei. Mo iloiloga leaga, tali ma le agalelei, fa'ailoa le fa'afitauli, ma fa'amatalaina le auala o lo'o e fo'ia ai. E faitau atili e isi tagata au tali nai lo iloiloga lava latou.
  • Aua ne'i fa'atau pe fa'aoso iloiloga: O le ofoina atu o fa'aitiitiga e fesuia'i mo iloiloga e solia ai faiga fa'avae a Google ma e lamatia ai le fa'amuta. O iloiloga moni lava e na'o le ala e tumau.
  • Fa'ailoa manino iloiloga e fa'afoliga pe le o se autu: E aveese e Google iloiloga e solia ai ana tulafono o mea o lo'o i totonu — ae na'o pe a e fa'ailoa. Aua le tu'ua na'o se iloiloga a se tauva e tasi-fetu e fa'afoliga.

Fakahā ke ʻi he Map

Ko e Google Business Profile ko e meʻa fakapisinisi (marketing asset) ʻoku lahi taha hono ROI ʻe lava ke fakahoa ha pisinisi fakaloto — pea ʻoku taʻu fua. Nofo ʻi he ʻaho ʻe taha ke fakakakato lelei ia, verify ownership, taofi ke ʻoua naʻe mole ai e fakamatala, pea tali ʻa e ngaahi fakamatala ʻi he ngaahi review. ʻI he ngaahi uike siʻi kimuʻa, te ke sio ai hoʻo lisi ʻoku fakaʻali ʻi he “restaurants near me,” “hotels in [city],” mo e ngaahi saili mamaʻo (long tail searches) ʻoku aʻu ai ki he kau koloa ʻoku ʻikai toe manuki ke nau siʻi mai ki hoʻo matapā.


Fa'afefea ona fai se lisi fa'atekinolosi ma ata

Aisea e tatau ai i fale'aiga uma ona fa'aaoga se lisi QR fa'atekinolosi

Faʻaalia i le: Faʻafouina i le:

Fakafesili Fakamāfua

Ko e hā ne hoko ki he Google Places mo e Google My Business?

Kuó toe fakamaʻa hake ʻa Google ki he product ia ʻi he ua taimi. “Google Places” naʻe hoko ko “Google My Business,” pea naʻe hoko ko ia ko “Google Business Profile” ʻi he ngataʻanga ʻo e 2021. ʻOku nau kotoa pē ʻuhinga ki he service tatau — ko e lisi ʻoku taʻu fua (free listing) ʻoku fakahā ai hoʻo pisinisi ʻi he Google Search mo e Google Maps. Ko e polokalama Google My Business naʻe tuku atu; ʻi he taimi nei ʻoku ke puleʻi kotoa pē ia mei he Google Search pe Google Maps pē ʻoku ke saini ʻi he hingoa ʻo e pule ʻo e pisinisi.

Palani hoku totongi fēfē ke lisiʻi ai e hoku pisinisi ʻi Google?

ʻOku taʻu fua. Fokotuʻu ha Google Business Profile, fai ha verification, faʻa ʻomi ʻa e ngaahi fakatātā, tali ʻa e ngaahi review, pea tuku atu ʻa e ngaahi update kotoa pē ʻoku ʻikai ha totongi. ʻOku fiemaʻu ke tokanga ʻi he kau totongi ʻi he sitepu tolu (third parties) ʻoku nau kole ke “register” hoʻo pisinisi mo Google — te ke lava ʻo fai kotoa pē ʻi he lalo ʻi he houa ʻe taha.

Ko e hā e lōloa ʻo e verification ʻa Google?

ʻOku faʻoʻi pē ʻe he founga verification. ʻOku hū vave ange ʻa e verification ʻi telefoni mo e imeli (instant) ʻi he tokolahi ʻo e taimi. Ko e verification ʻi he vitiō (video) ʻoku 3–5 ʻaho ngāue ke fakakaukau (review). Ko e verification ʻi he postcard ʻoku 5–14 ʻaho ke 'osi ke aʻu mai. ʻE lava ke ke toe faʻa fakaleleiʻi hoʻo profil ʻo aʻu ki he taimi ʻoku ke tatali ai, kae ʻikai ke fakaʻali fakapulipuli hoʻo lisi ʻo kapau ʻoku ʻikai ke kuó aʻu ki he verification.

ʻE lava ke u faʻa tokoniʻi e hoku food truck pe pisinisi ʻi ʻapi ki he Google Maps?

ʻIo. Lolotonga hono setup hoʻo profil, fili “service-area business” kae ʻoua ʻe ʻoange ha tuʻunga tuʻumaʻu. ʻE lava ke ke fakafotunga ʻa e ngaahi feituʻu fakakolo (geographic areas) ʻoku ke tautapa ki ai, pea ʻe lava ke maʻu atu ʻe he kau koloa koeʻuhí pē kapau ʻoku ʻikai ha storefront ke ō ki ai.

Ko e hā ʻa e founga ke hiki ange ai au ʻi he ngaahi ola ʻo e Google Maps?

E tolu ngaahi meʻa ʻoku mahuʻinga taha: ʻufiʻufi (relevance) (profil kuo kakato, ngaahi kategory fakahoko totonu, mo e fakamatala ʻoku maʻu ai ʻa e kupu kīweti), mamaʻo (distance) (kuo feʻunga mo e feituʻu ʻo e tokotaha ʻoku sivi), mo e taʻefie (prominence) (lāunga ʻi he review, lelei, citations ʻi he ngaahi uepisaiti kehe, mo e puleʻi ʻo e uepisaiti). ʻOku ʻikai ke ke lava ʻo liliu ʻa e mamaʻo, ka ko e fakakakato e kotoa ʻo e ngaahi vaega ʻo hoʻo profil, maʻu ha ngaahi review tonu moʻoni, pea tauhi ke tatau ʻa e fakamatala ʻi he kotoa ʻo e uepisaiti, te ne siʻiʻiʻiʻi koe ki ʻolunga ʻi he ngaahi ranking.

ʻOku totonu ke u hono link ki hoku uepisaiti pe ki heʻu digital menu pē?

Kapau ʻoku ke maʻu ha uepisaiti mālohi ʻoku aktuali ʻa e menu mo e ngaahi fakamatala ʻo e toʻo (contact info), hono link ki ai. Kapau ʻoku tuai ho uepisaiti pe ʻikai haʻaku, hono link pē ki hoʻo digital QR menu — ko e URL fakapulipuli ia ʻoku ne fakahāʻi ʻi he taimi kotoa pē ʻa e ngaahi ipu mo e tau ʻoku update fakaʻosi. Ko e lahi ʻo e ngaahi faleʻaʻai ʻoku nau fai kotoa pē: uepisaiti ʻi he field mahuʻinga (main field), mo e link ʻo e menu ʻi he field makehe “Menu”.