Pehea e Hoʻohui ai i kāu Hale ʻAi a i ʻole Pāʻoihana i Google Maps a me Google Business Profile

I ka wā e huli ai kekahi i "restaurants near me," "hotels in Barcelona," a i ʻole "best pizza in Lisbon," hōʻike ʻo Google i kahi palapala ʻāina me ʻekolu ʻoihana i kahakaha ʻia ma luna o nā hopena. ʻO ka lilo ʻana i kekahi o kēlā ʻekolu ʻoihana hiki ke hoʻololi koke i ke kahe poʻe wāwae a me nā hoʻolimalima i ka pō hoʻokahi — a ʻaʻole uku iki ka hiki ʻana. Alakaʻi kēia puke iā ʻoe pehea e koi ai i kou wahi ma Google Maps me kahi Google Business Profile, mai ka hoʻonohonoho mua a hiki i nā hoʻopunipuni hoʻonui e hoʻokiʻekiʻe ai iā ʻoe ma nā kūlana.

Google Places, Google My Business, Google Business Profile — He aha ka ʻokoʻa?

ʻO nā inoa ʻekolu a pau e pili ana i ka huahana hoʻokahi. ʻO “Google Places” ka inoa mua. I ka makahiki 2014, lilo ia i “Google My Business,” a ma ka hopena o 2021 ua hoʻololi hou ʻia i “Google Business Profile.” Ua hoʻopau ʻia ka polokalamu kūikawā — i kēia manawa, mālama ʻoe i kāu papa inoa pololei mai Google Search a i ʻole Google Maps ke komo ʻoe me ka inoa o ka mea nona ka ʻoihana. Ma loko o kēia alakaʻi, e hoʻohana mākou iā “Google Business Profile” (ka inoa o kēia manawa), akā hana nā ʻanuʻu no ka mea e ʻimi ana i nā kuhikuhi no “Google Places” a i ʻole “Google My Business.”

Mweiy Top: Waleta Nɛŋŋwɔrɔ Google

Google Business Profile, ndɔrɛŋga bɛɛ a nɛŋŋwɔrɔ kɔkɔ ɲɔŋɔ — e li sɔgɔre na fɛɛ.

• Kɛtɛnwɔrɔ bi bɛɛ ɲɔgɔ "near me": Lɛtɛbi a ka ɲɛ "restaurants near me" kɔ ni "hotels in [city]" bɔrɔ Google lɔkɔ map pack. Mɔɔgɔ profile n’a ka fi, i yɛ nɔŋɔmɔ bɛlɛ jɔnɔ a ka ti tɛ i kɔnɔ, na o ka gbeni.
• Kɛtɛnwɔrɔ sɛbɛrɛ ka ɲɔgɔ kuma: Profile bɛɛ bi tɛ reviews, photos, n’ɔɔ an wɛlɛ an mɛn di. Nɛ tɛ a ka kɛɛ bɛɛ bi. Listings a di profile bi kɛ ni bi kɛ ni an fɔrɔ bɔ mɛn bɔ ɲɔgɔsɔ, na ka bɛɛ bi i ka kɛnɛ tɛ a di an wulu.
• Traffic a mɔgɔre ka fɔ kɛtɛ: 76% a bɔɔ kɛ ɲɔgɔ jɛrɛ a ka ɲɛŋŋwɔrɔ kɔnɔ fɔ̃ foni tɔɔ, bɛɛ wɛlɛ bɔɔ ni ɲaɲɛ jɔnɔ ni o ka yɛ kɔrɔ bɛɛ bi kɔkɔ na. Yesu bɔ kɛtɛ bi ka tɛ i ka tɛɛ — ma jɛrɛ na ka kɛɛ.
• Kunkurɛ bi kɛtɛ dɔ a ka tɔ search: Customer bɛɛ sɔrɔ a k’a ka kira, a ka dɔɔna wa, a ka tɛ menu nɔmɔ, kɔ ni a ka bɔ table sanɛ kɔrɔ website n’ɔ. Bi bɛɛ ni, suki kunkurɛ bi ka yɛ a ka tɛ i ka fɔ — mɔɔgɔ a kɔnɔ i bɛ fɔ.
• Kɔnɔ bi ka tɛ local SEO: Profile nɔ yɛ kɔsɔn bɔ kɛtɛbi bɛɛ — citations na dɔrɔ directories kɔkɔ, Google Maps rankings, knowledge panel data, nɔ yɛ na website n’ɔ ka tɛ local search performance bɛɛ.

Ma mua o kou hoʻomaka — He aha kāu e pono ai

E mākaukau i kēia mau kikoʻī i hiki ai iā ʻoe ke hoʻopau i ka papa inoa i hoʻokahi noho ʻana me ke hoʻi hou ʻole ʻana.

• ʻO kou inoa ʻoihana pololei: E hoʻohana i ka inoa ma kāu hōʻailona a me kāu hoʻopaʻa inoa kānāwai — ʻaʻohe huaʻōlelo hou, ʻaʻohe inoa kūlanakauhale, ʻaʻohe huaʻōlelo hoʻolaha. "Bella Notte Pizzeria" pololei; "Bella Notte Pizzeria — Best Italian Restaurant in Brooklyn" e hoʻokuʻu ʻia kāu papa inoa.
• ʻO kahi helu alanui maoli: Pono ʻo Google i kahi wahi kino e kipa ai nā mea kūʻai a i ʻole kahi e hālāwai ai ʻoe me lākou. Hiki i nā kaʻa meaʻai a me nā mea kuke ma ka home ke papa inoa ma ke ʻano he ʻoihana lawelawe-ʻāina ma kahi o ka hoʻopaʻa pin ʻana i kahi helu paʻa.
• ʻO kahi helu kelepona e hana ana: E hoʻohana i kahi helu kūloko i ka hiki. ʻAe ʻia nā helu ʻole uku (toll-free), akā ʻoi aku ka maikaʻi o nā helu kūloko i nā huli kūloko.
• ʻO kāu mau hola hana: E hoʻokomo i nā hola maʻamau, a me nā hola kūikawā no nā lā hoʻomaha. ʻO nā hola hewa kekahi o nā hoʻopiʻi nui loa ma nā loiloi o Google — e mālama iā lākou i pololei.
• ʻO kahi URL pūnaewele: E hoʻopili i kāu ʻaoʻao home a i ʻole, inā ʻaʻohe ou, i kāu papa ʻaina kikohoʻe (menu). Loaʻa ka helu URL lehulehu, a hāʻawi pū ia i ka hilinaʻi.
• Nā kiʻi maikaʻi 5–10: Puka waho, loko (interior), nā kīʻaha pūlima (no nā hale ʻaina) a i ʻole nā lumi a me nā pono (no nā hōkele). Loaʻa i nā papa inoa me nā kiʻi ka 42% ʻoi aku o nā noi kuhikuhi.
• ʻO kāu māhele ʻoihana: E koho i ka māhele kikoʻī loa e kūpono — "ʻAi pizza" ma mua o "Hale ʻaina" wale nō. Hiki iā ʻoe ke hoʻohui i nā māhele lua ma hope o ka hōʻoia.

Pehea e Hoʻohui ai i kāu Pāʻoihana i Google Maps — KaʻAnuʻu ma KaʻAnuʻu

Hoʻopau ʻia ka hana holoʻokoʻa i 15–30 minuke no ka hoʻonohonoho mua. Hiki i ka hōʻoia ʻana (ka ʻanuʻu e hōʻoia ai ua loaʻa iā ʻoe maoli ka ʻoihana) ke lawe mai koke a i ʻelua pule, ma muli o ke ʻano.

1. E hele i business.google.com

   E komo me ka moʻokāki Google āu e makemake ai e mālama i ka papa inoa. E hoʻohana i leka uila ʻoihana no ka wā lōʻihi — ʻaʻole he moʻokāki pilikino i hiki ke hoʻopau ʻia ma hope. Kaomi iā “Mālama i kēia manawa” a i ʻole “Hoʻohui i kāu ʻoihana i Google.”

2. E hoʻokomo i kou inoa ʻoihana

   E kākau pololei i kou inoa ʻoihana e like me ia e ʻike ʻia ana ma kāu hale kūʻai. Inā ua loaʻa kekahi papa inoa like, e hōʻike mai ʻo Google ia — e koi iā ia ma mua o ka hana ʻana i kope.

3. E koho i kāu māhele nui o ka ʻoihana

   E koho i hoʻokahi māhele kikoʻī loa. Hiki iā ʻoe ke hoʻohui i ʻeiwa māhele ʻē aʻe ma hope o ka hōʻoia. ʻO ka māhele nui ka hopena nui loa i ka mea e ʻike ʻia ai ʻoe i nā huli.

4. E hoʻohui i kou wahi (a i ʻole wahi lawelawe)

   No nā hale kūʻai, e hoʻokomo i kou helu wahi piha ma ke alanui. E kauo i ka māka ma ka palapala ʻāina i kahi pololei — he mea nui ka pololei no ke kuhikuhi ʻana. No nā ʻoihana kaʻa lawe a i ʻole nā ʻoihana e hana ana ma ka home, e koho iā “ʻoihana-wahi lawelawe” a wehewehe i kāu mamao hoʻouna a lawelawe paha.

5. E hoʻohui i kāu ʻike pili

   E hoʻokomo i kahi helu kelepona kahi e hiki ai i nā mea kūʻai ke kamaʻilio iā ʻoe a me kāu URL pūnaewele. Hiki lāua ʻelua ke koho wale ʻia, akā ʻoi aku ka maikaʻi o nā papa inoa me nā mea ʻelua i ka pae ʻana ma mua o ka poʻe ʻaʻohe.

6. E koho i ke ʻano hōʻoia

   Hāʻawi ʻo Google i kekahi mau ʻano e hōʻoia ai i ka pono ʻana: kāleka leka (postcard), kelepona, leka uila, hoʻopaʻa wikiō, a i ʻole ke kelepona wikiō ola. Hoʻākāka mākou i kēlā me kēia ʻano ma lalo pono.

7. E hoʻopau i kāu moʻokāki i kou kali ʻana

   ʻAʻohe hoʻi e pau mua ka hōʻoia ʻana, e hoʻopiha i nā hola, nā kiʻi, nā lawelawe, nā ʻano, a me kāu wehewehe ʻoihana. ʻO ka piha ʻana o kāu moʻokāki ka mea e hoʻonui ai i ka wikiwiki o kona kūlana i ka wā e ola ai.

Hōʻoia ʻana i kāu ʻoihana — Hoʻākāka ʻia kēlā me kēia ʻano

Hōʻoia ka hōʻoia ʻana ua ʻae ʻia ʻoe e mālama i ka papa inoa. Hāʻawi ʻo Google i kekahi mau ʻano, a hilinaʻi ka mea kūpono iā ʻoe i ke ʻano o kāu ʻoihana, kou wahi, a me ka mōʻaukala. ʻAʻole maʻamau ʻoe e koho—Hoʻoholo ʻo Google i nā ʻano i loaʻa ma muli o kāna loiloi pilikia.

Inā hāʻawi ʻia nā ʻano he nui, e koho i ka wikiwiki loa i loaʻa iā ʻoe. He hilinaʻi ka hōʻoia ma ke kāleka leka, akā lohi — a ke hoʻololi ʻia kekahi helu wahi, hoʻomaka hou ka hana.

Nā Manaʻo Hoʻonui e Kau Kiʻekiʻe ai i ka ʻImi Kūloko

ʻO ke kākau ʻana i kou papa inoa ka ʻanuʻu mua. No ke ʻike ʻia ma ka "local 3-pack" — nā ʻoihana ʻekolu a Google e hōʻike ai ma ka palapala ʻāina no kēlā me kēia ʻimi kūloko — pono ʻoe e hoʻomaikaʻi i kēlā me kēia ʻāpana o kāu ʻikepili.

• E hoʻopiha i kēlā me kēia kahua a pau: Hāʻawi ʻo Google i ka uku no nā papa ʻike i piha. E hoʻohui i kāu mau hola, nā lawelawe, nā ʻano (attributes) (noho waho, Wi‑Fi manuahi, ʻae i nā hoʻopaʻa), nā ʻano uku, nā hiʻohiʻona no ka hiki i nā kānaka a pau (accessibility), a me nā mea ʻē aʻe a pau i kūpono i kāu māhele. ʻAʻole loaʻa pinepine nā papa ʻike i hoʻopau hapa ʻia.
• Kākau i kahi wehewehe ʻoihana piha i nā huaʻōlelo kī: Loaʻa iā ʻoe he 750 mau huaʻōlelo no kāu wehewehe "mai ka ʻoihana". E hoʻokomo maoli i nā huaʻōlelo a nā mea kūʻai e ʻimi ai — "wood-fired pizza," "boutique hotel near the cathedral," "vegan-friendly café" — me ka ʻole o ka hoʻopiha huaʻōlelo (keyword stuffing).
• Hoʻouka pinepine i nā kiʻi: Mai hoʻouka wale i 10 kiʻi i ka hoʻomaka a pau wale. E hoʻohui i 2–3 kiʻi hou i kēlā me kēia mahina — nā kīʻaha hou, nā kūikawā kau (seasonal specials), nā hanana. Hoʻohālikelike ʻo Google i ka ʻeleu e like me he hōʻailona no ka ʻoihana ʻeleu.
• E hoʻohana iā Google Posts: He mau hoʻolaha liʻiliʻi (nā hanana, nā makana/hoʻopā aku, nā huahana hou) nā Posts e ʻike ʻia ma kāu ʻikepili no 7 lā. He pili nō ka hoʻouna mau ʻana i nā kūlana kiʻekiʻe aʻe i ka ʻimi kūloko.
• Hoʻohui i nā huahana a i ʻole nā lawelawe: No nā hale ʻaina, ʻo ia nā mea ma ka menu. No nā hōkele, nā ʻano lumi. No nā ʻoihana lawelawe, ʻo kāu papa inoa hāʻawi. ʻO kēlā me kēia komo he wahi ʻē aʻe no Google e hoʻohālikelike ai me nā ʻimi.
• Hoʻohālikelike i kāu māhele me nā ʻimi nui: E koho i ka māhele mua loa i kikoʻī, a laila e hoʻohui i a hiki i ʻeiwa mau māhele lua i pili maoli. Pizzeria paha ke ʻano mua: "Pizza restaurant" a he mau ʻano lua: "Italian restaurant," "Delivery restaurant," "Takeout restaurant."

Nā ʻōlelo kōkua no nā Hale Hōkele a me nā ʻoihana hoʻokipa

He papahana hoʻonui kūikawā ko nā hōkele, nā B&B, a me nā wahi noho pōkole ma ka Google Business Profile.

• E hoʻohana i nā māhele noho (lodging) i hoʻolaʻa ʻia: E koho i "Hotel," "Bed & breakfast," "Hostel," a i ʻole "Resort hotel" — wehe kēia i nā hiʻohiʻona e pili ana i ka hoʻolimalima e like me nā manawa check-in/check-out a me nā pono o nā lumi, i ʻike ʻole ʻia e "Lodging" maʻamau.
• E hoʻohui pono i nā pono (amenities): Wi‑Fi, wahi kaʻa, ʻaina kakahiaka, kānāwai no nā holoholona (pet policy), loko ʻauʻau, komo maʻalahi — kēlā me kēia pono āu e papa inoa ai lilo ia i kānana i ka wā e huli ai nā malihini. ʻO ka nele o nā pono ʻo ia hoʻi ka nele o nā hoʻolimalima (bookings).
• E hoʻohui i nā kiʻi maikaʻi o nā lumi: Hoʻohālikelike nā mea huakaʻi i nā hōkele ma ka maka. E hōʻike i kēlā me kēia ʻano lumi, ka lobby, kahi ʻaina kakahiaka, a me nā pana waho. E ʻimi i ka liʻiliʻi o 20+ kiʻi.
• E hoʻopili i kahi hoa hoʻolimalima: Hiki iā Google ke hōʻike i "Book on Google" a i ʻole nā loulou hoʻolimalima o ka hoa ma pololei kāu profile. He mea wikiwiki nui kēia i ka hoʻohuli (conversion) no nā hōkele, a pono ke hoʻoikaika i ka hoʻohui ʻana.
• E mālama i nā hola o ke kau i ka manawa mau: Inā loli nā hola o kāu pākaukau mua i ke wā ʻē (off-season), a i ʻole ua pani ʻia kāu hale ʻaina kekahi mau lā, e hoʻohou iā lākou. Inā huli nā malihini me nā hola hewa, waiho lākou i nā loiloi ʻino.

Nā Kuhi Kūpono Kaulana e Hoʻokuʻu ʻia ai a i ʻole e Hoʻoemi ʻia ai nā Papa Inoa

Hoʻopaʻa koʻikoʻi ʻo Google i kāna mau alakaʻi. Hōʻalo i kēia mau paʻa — ʻo lākou nā kumu maʻamau loa e hoʻokuʻu ʻia ai a i ʻole e hūnā ʻia ai nā ʻoihana i nā helu kūlana (rankings).

• Hoʻopiha i kou inoa ʻoihana me nā huaʻōlelo kī (keywords): ʻO ka hoʻohui ʻana i "best," "cheapest," a i ʻole nā inoa kūlanakauhale i kou inoa ʻoihana he ala wikiwiki ia e hoʻokuʻu ʻia. E hoʻohana wale i ka inoa ma kāu hōʻailona.
• Hoʻohana i kahi helu wahi hoʻopunipuni a i ʻole helu virtual: ʻAʻole ʻae ʻia nā PO box, nā keʻena virtual, a me nā hoʻolimalima pahu leka. Hoʻopaʻa hōʻoia ʻo Google i nā helu wahi, a e wehe ʻia nā papa inoa me nā helu wahi ʻaʻole kūlike.
• Ka Hana ʻana i nā papa inoa lehulehu no kahi wahi like: ʻAe wale ʻia hoʻokahi papa inoa no kēlā me kēia wahi kino. Māhele nā kope i kāu mau loiloi a me nā helu kūlana, a i ka wā e hiki mai ana e hoʻohui a e wehe paha iā lākou.
• Inoa, Helu Wahi, Helu Kelepona (NAP) like ʻole ma ka pūnaewele: Inā ʻōlelo kāu papa inoa Google he "Suite 4" akā ʻōlelo ʻo Yelp a me Facebook he "#4," e hōʻino ʻia ka local SEO. E hoʻohālikelike i kāu NAP ma nā papa kuhikuhi (directory) a pau.
• Hoʻopāʻāʻā i nā loiloi: ʻAʻole pane i nā loiloi — ʻoi aku hoʻi i nā loiloi maikaʻi ʻole — he hōʻailona ia no ka ʻoihana ʻeleu ʻole. Hoʻohui ʻo Google i ka helu pane i nā helu kūlana.
• E waiho i nā hola (hours) e mae: ʻO nā hola hewa i nā wā hoʻomaha a i ʻole nā loli kau (seasonal changes) kekahi o nā hoʻopiʻi kiʻekiʻe loa i nā loiloi maikaʻi ʻole. E hoʻohou mua iā lākou.

Hoʻohui i kāu Papa ʻAina me kāu Google Business Profile

No nā hale ʻaina, ʻo ka māhele "Menu" ma Google Business Profile kekahi o nā ʻāpana hoʻololi kiʻekiʻe loa o ka papa inoa. Hoʻoholo ka poʻe kūʻai e ʻimi ana ma ke kelepona i kahi e ʻai ai ma muli o ka ʻike ʻia o kāu papa ʻaina ma nā pākuʻi ʻelua.

• E alakaʻi i nā mea kūʻai mai ka huli ʻana i kāu papa ʻaina: Makemake ka poʻe huli i ka pōloli e ʻike i kāu papa ʻaina ma mua o ka hoʻoholo ʻana. ʻO ka hoʻopili ʻana i kahi papa ʻaina kikohoʻe — ʻaʻole he PDF kahiko — mālama iā lākou ma kahi ʻaoʻao wikiwiki, maʻalahi ma ka kelepona (mobile-friendly), a hoʻonui i ka manawa e kipa ai lākou a e kauoha paha. E heluhelu i kā mākou alakaʻi piha no ka hana ʻana i kahi papa ʻaina kikohoʻe
• Kumukūʻai a me nā kīʻaha i kēia manawa mau: ʻO nā hale ʻaina e hoʻopili ana i kahi PDF menu pinepine e hōʻike i nā kumukūʻai kahiko a me nā kīʻaha i hoʻopau ʻia. Ke hōʻike nei kahi menu kikohoʻe ola i ka hāʻawi o kēia lā, i kēlā me kēia manawa e kaomi ai kekahi mai Google.
• Nā hāpai i nā papa ʻaina ʻōlelo lehulehu no nā wahi mākaʻikaʻi: Inā aia kāu ʻoihana ma kahi wahi mākaʻikaʻi, hiki i kahi papa ʻaina kikohoʻe ke unuhi ʻakomi i ka ʻōlelo a ka malihini — kahi mea ʻaʻole hiki ke hana i nā hiʻohiʻona papa ʻaina a Google ponoʻī.
• E ʻike i nā kīʻaha i loaʻa ka nui o nā kaomi: Hāʻawi kahi kahua papa ʻaina kikohoʻe iā ʻoe i nā ʻikepili (analytics) — ʻo nā kīʻaha hea ka mea e nānā nui ai, ʻo wai nā malihini i ʻōwili aku ai i hala ʻole, a ma hea lākou e pau ai. E hoʻohana i kēia e hoʻomaikaʻi i kāu papa ʻaina.

Pehea e loaʻa ai a pehea e pane ai i nā loiloi

ʻO nā loiloi kekahi o nā kumu hoʻokiekie nui ʻekolu no ka ʻimi kūloko. ʻAʻole wale ka nui (quantity) a me ke kūlana (quality) e pono, akā pēlā nō hoʻi ke ʻano o kāu pane.

• E noi pololei aku i nā mea kūʻai ʻoluʻolu: ʻO ka hana ʻoi loa: e nīnau. E pai i kāu loulou loiloi ma nā bila (receipts), e ʻōlelo ma ka hopena o ka pāʻina maikaʻi, a e hoʻokomo i kāu mau leka uila hahai. ʻOi aku ka nui o nā mea kūʻai ʻoluʻolu e waiho i ka loiloi ke noi ʻia.
• Kaʻana like i kāu loulou pōkole loiloi: Ma kāu dashboard, hāʻawi ʻo Google iā ʻoe i kahi loulou pōkole (g.page/r/...) e wehe pololei ana i ka palapala loiloi. E hoʻohana ma nā kāleka pākaukau, i nā leka uila, a ma ka pāpili kaiaulu — ʻaʻohe paʻakikī.
• Pane i kēlā me kēia loiloi, maikaʻi a maikaʻi ʻole: E hoʻomaikaʻi i ka poʻe nānā no nā manaʻo maikaʻi. No nā loiloi maikaʻi ʻole, e pane me ka mahalo, e ʻike i ka pilikia, a e wehewehe pehea ʻoe e hoʻoponopono ai. Heluhelu nā mea kūʻai ʻē aʻe i kāu mau pane ma mua o nā loiloi iho.
• Mai kūʻai a mai hoʻolako i nā loiloi (incentivize): ʻO ka hāʻawi ʻana i nā uku hoʻēmi ma ka hoʻololi no nā loiloi he kūʻē ia i nā kulekele a Google a loaʻa ka pilikia o ka hoʻokuʻu ʻia. ʻO nā loiloi ʻoiaʻiʻo wale nō ke ala paʻa mau.
• E hōʻailona maopopo i nā loiloi hoʻopunipuni a i ʻole e pili ʻole ana i ke kumuhana: Wehe ʻo Google i nā loiloi e kūʻē ana i kāna kulekele ʻike — akā ʻo ia wale nō inā ʻoe e hōʻailona (flag) iā lākou. Mai waiho wale i ke loiloi hoʻokahi hōkū hoʻopunipuni a kekahi hoʻokūkū me ka ʻae ʻole ʻia.

E koi i kou wahi ma ka palapala ʻāina

ʻO kahi Google Business Profile ka waiwai kūʻai (marketing) i loaʻa ka hoʻihoʻi kiʻekiʻe loa no ka hapa nui o nā ʻoihana kūloko — a he manuahi. E hoʻolilo i hoʻokahi ʻauinalā e hoʻopau pono ai, e hōʻoia i ka ʻike nona, e mālama i ka ʻike i kēia manawa, a e pane i nā loiloi. I loko o kekahi mau pule e ʻike ʻoe i kāu papa inoa e puka ana no "restaurants near me," "hotels in [city]," a me nā huli lōʻihi (long tail) e lawe mai ana i nā mea kūʻai mākaukau e kūʻai koke ana i kou ʻīpuka.

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